Alton and Rebecca met in 2016 and have been thick as thieves ever since. Fast forward a few years and both of us had become fully fledged dog parents, the kind who photograph their dogs more than anything else and refer to them, without irony, as our babies.

When Rebecca came back from living in the US, she couldn't stop talking about the pet treat aisle over there. The variety, the fun, the personality. Back home in Australia it felt like dog treats were either junk or joyless, and we thought, why can't they be both good for you and actually enjoyable to buy?

So we built a brand that treats them that way. Real Australian ingredients, real functional benefits, and packaging that actually makes you smile when you pick it up.